![]() John-Paul Doherty, Atkins said "In 2019 there were over 24,000 collisions at priority junctions on low speed roads in GB. This will support our work on revising Manual for Streets which is currently underway.” The work which is supported by Road Safety research grant funding support from the Department for Transport, will be carried out over rest of this year.Īndrew Hugill, Director of Policy and Technical Affairs CIHT, said “We are pleased to be able, through the support of the Department of Transport, to undertake research into the role that visibility plays in safety at junctions. Twitter also discusses how you can impact search visibility on Google, not just through your posts but through what you put in your Twitter profile.CIHT are pleased to announce that Atkins have been appointed to carry out a research project into Visibility and Road Safety at Road Junctions. This will help reach new, relevant users and appear in search results around those individuals’ accounts. And again, encourage your internal team members to promote your content, especially anyone who’s an established thought leader in the space. Links also directly impact Google rankings. The more reach you have on social media, the more opportunities users have to see your content, like it, and be motivated to link to it. Promoting evergreen content, or brand-specific content, over a month or even a year will help increase visibility on social media and in search results.Īlso, generating shares on social media will help from a link-building perspective. This requires more than just sharing content on a daily or weekly basis. Nevertheless, the focus should be on building a following and establishing a more vast audience.īy doing this, you can increase the likelihood that users know your brand and will trust and click on your content in search results.Īnd do you know what directly impacts Google rankings? Click-through rates.Ĭreating a Twitter strategy to distribute and promote content long-term is essential. This can help get rid of the clutter of fake accounts and followers. We know the importance of social media legitimacy and its potential impact on Google rankings.įor example, a social media account with 10,000 followers and two posts differs from another 10,000-follower account with consistent interactions and posts.Įven more interestingly, Google filed a patent to determine whether social media accounts were real or fake. The key is ensuring that tweets are relevant and valuable and that you’re not just tweeting to get content out there. Remaining active on Twitter and across all your social media accounts is essential to keep your audiences engaged. With this in mind, encouraging your internal team members to promote content can impact your brand’s search visibility. The Twitter carousel appears for individuals as well. Targeted keywords and a clear call to action will help grab their attention and keep them engaged. They should clearly understand what your brand is all about and why they should care. You want to make sure your audience isn’t confused by your tweets. This will give you a chance to rank on SERPs. Incorporate relevant hashtags in your tweets. It also brings more authenticity to your brand when people see someone they recognize using a product or engaging with a brand they follow. These interactions can help get your content in front of new audiences. Try finding things you have in common or aspects you can collab on. Think about the key publications, thought leaders, and influencers in your space, and make sure you’re regularly engaging with them on Twitter. Interacting with other relevant accounts and tagging them in tweets will help increase search presence. Mention Other Accounts & Encourage Other Accounts To Mention You Then ask yourself, “ What would my audience want to learn more about? Why do they enjoy our products or services?” And highlight those aspects in a carousel. Keep in mind their everyday challenges and main responsibilities. In addition to being trendy, ensure you’re sharing extremely relevant content with your audiences. Deliver Content Your Audiences Care About What are people in your industry talking about? Do you have a new product or event coming up? Try creating engaging copy and imagery reflecting that through a Twitter carousel. So, ensure your tweets reflect how timely, exciting and trendy you are! This is your chance to grab the attention of new audiences and help retain your current ones. But here are a few of the most important ones to consider: Discuss Trendy Topics Your brand can implement one of the numerous trending tactics. Look for ways to leverage a Twitter carousel by using relatable and relevant content.
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